Thursday, August 28, 2014

ABC News Launching A Newscast With David Muir On Facebook?

NOTE: I can't take credit for discovering this video. The credit belongs to TVNewsTalk forum user, "tvnewsjunkie".

ABC News recently filmed a pilot involving their new knight in shining armor, David Muir. The newscast is short, sweet and to the point lasting around 2 minutes and is meant for Facebook users strolling down their news feeds.

"The One Thing" is shot on the set of "World News Tonight" and features Muir sans tie going in depth with some of the biggest stories trending worldwide on Facebook.

In the pilot which appears to have been shot 2 weeks ago, Muir breaks down the latest details of the Ebola outbreak in Liberia, interviews Becky Hammon who was recently named the San Antonio Spurs' assistant coach, analyzes the veracity of lyrics from Beyonce's newest song "Flawless," and showcases a viral video.

If this show goes into commission, it is probably an attempt by ABC News to continue attracting the 18-49 demo, the age group most likely to be using Facebook in the middle of the day. ABC has consistently beat NBC in the demo over the past couple of weeks with Diane Sawyer and may be aiming to keep that momentum going as WNT switches anchors.

This is not the first ABC has aligned one of their newscasts with a tech giant. "Good Morning America" is partnered up with Yahoo! and their official website is also hosted on the site.

Expect this newscast to debut either on ABC News' Facebook page, World News Tonight's Facebook page or on both pages.

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