Its first announcement addressed new ways to watch a sports match-up. freeD technology would give sports fans at home or spectators at an arena the ability to watch a sporting event in any angle you want. Fans would have the ability to control their view and create a custom made clip based on their view. The technology has been used in the past at Yankee Stadium and Braves Stadium.
There were no announcements made at the presentation about whether any of the major sports networks would be willing to make this technology available to its consumers online but the example used was an NBA game between the Cleveland Cavaliers and Oklahoma City Thunder. With Turner making its presence known at CES on Thursday, a potential partnership could be at bay if the two sides meet this week. Intel is already co-producing an unscripted show alongside Turner known as America's Greatest Makers.
Intel also announced a partnership with another NBA rightsholder, ESPN. The network's president John Skipper even made an appearance at the event to promote the value of Intel to ESPN's X Games coverage. Intel will install chips onto snowboards which will measure real-time data that can be used on air and by the athletes for personal usage. Intel also made a similar deal with Red Bull Media, a company that has a great deal of extreme sporting events of its own.
Could ESPN's close relationship with Intel lead to freeD technology and data accumulation being implemented in its other major sports broadcasts? One can only hope so.
The most exciting announcement from Intel for me was their partnership with the Grammy's and Lady Gaga. The group is collectively producing a performance during the show in February that is expected to mix technology with music in "ground-breaking" ways. No one knows what it means yet but it sounds like must see TV.
Here is more from Intel's press release:
Changing the Landscape of Health and Wellness: